media plan guide

PlanMagic Media Plan Guide

The guide includes all of the subjects of the media plan model and the media plan workbook.
 

The introduction

  • How to use
  • The introduction
  • Marketing mix
  • Media plan
  • Analysis of results
  • Useful tips

Marketing mix

  • The product mix
  • Customer analysis and positioning
  • Competitive analysis
  • SWOT analysis
  • Market analysis
  • Distribution channels

Media plan

  • Assumptions
  • Objectives & Target markets
  • Media calendar
  • Advertising and promotion
  • Writing an advertisement
  • Promotion channels
  • Internet campaigns
  • Public relations
  • Annual summaries
  • Cost summary

Analysis of results

  • Advertising & promotion results
  • Definitions
  • Internet results
  • Comparison analysis
  • Charts
  • Dashboard
  • Timeline

Useful tips

  • Mistakes to avoid
  • Choosing a strategy
  • Presenting your plan