Media Plan Template

Table of Contents (automated)

Executive summary

  • Business description
  • Business goals/mission
  • Business philosophies/identity
  • Vision of the future
  • Main objectives
  • Geographical markets
  • Internet
  • Market forecast
  • Internal factors
  • The employees
  • External factors

Marketing

  • The product mix
  • Customer analysis
  • Positioning
  • Competitive research
  • SWOT analysis
  • Market analysis
  • Market segmentation
  • Distribution channels
 

Media mix

  • Goals & strategies
  • The media mix
  • The media calendar
  • The 5 year summary

Review of the media plan

  • Ratios
  • Comparison analysis
  • Variations and corrections
  • Timeline

Appendices

  • Media budget
  • Media calendar

media plan template